Our five year partnership with health.com.au has seen us help usher the company from a scrappy startup, to a recently acquired industry leader. With their unique, approach to health insurance that focuses on customer and online experience over a brick and mortar presence – they need to be on top of their game. Here’s how we helped them.
Health.com.au’s original logo and brand communications was fit for a startup. From the start, we worked alongside their team to create a fresh, coherent brand that worked across a multitude of online and offline mediums. Health’s target market, in the early days, focussed around sports. Supporting this target market, we engaged in a multitude of sponsorships that were uniquely Australian and digitally fresh.
An entirely digital brand needs a website that is functional, beautiful, and user friendly. To achieve this vision we completely overhauled their marketing site, including a re-design of the quoting and signup experience. Our overhaul of the design and user experience resulted in a noticeable uptake in signups - a 2000% increase on mobile alone.
Through our research with the customer experience team we noted that there were a handful of requests customers frequently called for - making claims, checking limits and checking product information. In order to streamline support and provide a better experience, we created an app that targeted these tasks and kept information only a tap away.
We’re constantly exploring new ways to improve the customer experience, open new sales channels and create more efficiency within the health.com.au business. On top of that, we now understand health insurance like the back of our hands.
We can help you kick start your customer experience in new ways.